Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. We are a revolutionary online mental health platform, matching individuals with the right therapist. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.

At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 2 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.

Founded in 2019, Unobravo has grown to serve over 160,000 patients through our community of 5,000 therapists, transforming access to mental health support across Europe. As we scale internationally, we're seeking a strategic and data-driven Senior Content Strategist to architect and scale our content ecosystem across paid, owned, and earned channels. This pivotal role offers an opportunity to build and lead a comprehensive content strategy that drives meaningful engagement with mental health topics whilst delivering measurable business growth. 

We're looking for a strategic thinker who can transform audience insights into powerful content frameworks, building a robust content engine that drives both brand awareness and customer acquisition. This position presents an exceptional opportunity to shape how Unobravo communicates across all touchpoints, creating scalable content systems that drive incremental reach and sustainable growth.

💻 AS A SENIOR CONTENT STRATEGIST YOU WILL:

• Define and execute the global content strategy aligned with business objectives and brand values
• Research audience, topics and key figures in order to develop a content narrative to and an editorial calendar aligned with the customer journey and user intent
• Lead end-to-end content production from creative brief to final delivery, collaborating with designers, producers and hiring talent (host, guests, etc)
• Repurpose and optimise diverse content formats, from long-form video to shorts, audio, long form articles, social posts (carousels, reels, etc)
• Manage content distribution across and drive optimisation to max reach, views, subscriber growth and ultimately new customers.
• Define measurement frameworks and establish tracking mechanisms to evaluate performance, ROI, and content impact across channels
• Partner with other channels (SEO, paid and organic social, CRM etc) to maximise content use and relevance
• Stay on top of current cultural trends and audience preferences to ensure content cut thorough
• Identify and collaborate with internal and external talent for authentic content creation
• Leverage AI tools to enhance content workflows whilst maintaining brand authenticity
• Guide content testing and localisation strategies for different markets

⚙️ YOU WILL BE THE PERFECT FIT IF YOU HAVE:

• 7+ years' experience in content strategy, with demonstrable success in driving business growth through content
• Proven track record of developing and implementing successful multi-channel content strategies
• Strong understanding of content distribution, optimisation and performance measurement to track ROI across channels
• Experience with content technology solutions and emerging tools to drive efficiency in creation and workflow management
• Proven ability to translate data and insights into actionable content strategies
• Strong stakeholder management skills and ability to influence cross-functional teams
• Track record of scaling content operations whilst maintaining quality and consistency
• Experience with content management systems and analytics tools
• Understanding of paid media and its role in content distribution
• Fluent Italian and English required, other languages a plus

🎁 WHAT WE OFFER:

🌍 Remote-Working at the Top

Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.

🏢 Coworking Meetings

Break free from the ordinary and push all boundaries! Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.

🌱 Business Growth on the Horizon

Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise!

🎉 Team Building and Epic Events

Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!

🎂 Mental Health Day off

Take time to celebrate with an extra day off on Mental Health Day

✨ Are you ready to make a difference with us? ✨

We understand that many people, for different reasons, may need additional support to apply or to participate fairly in our interview process. If you require additional accommodation, whatever it may be, to make the process more accessible, please indicate this in the last question of the application form. We will do everything we can to ensure you have a fair and smooth application processs.