Performance Marketing Acquisition Specialist | Therapist
Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. We are a revolutionary online mental health platform, matching individuals with the right therapist. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.
At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 2 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.
Unobravo's journey is heating up as we are actively expanding across Europe. We're bringing our game-changing approach to diverse markets, gearing up to challenge and transform global perspectives on mental health. This expansion marks a thrilling chapter in reshaping the world's view of mental wellness.
As a key player in our growth strategy, the Performance Marketing Acquisition Specialist will focus on acquiring top therapists through highly effective digital campaigns. This role will directly influence our ability to meet the increasing demand for mental health services internationally, ensuring that our clients have access to the best care possible. Reporting to the Head of Paid Media, you will work closely with local country teams, HR clinical teams and Data to execute and optimise growth strategies.
π» AS A PERFORMANCE MARKTING ACQUISITION SPECIALIST YOU WILL:
π― Campaign Strategy and Planning:
- Develop and implement innovative digital media buying strategies focused on therapist acquisition through effective budget management and demand.
- Collaborate with local country teams to tailor campaigns to specific regional needs and cultural nuances.
- Work with the Clinical teams to align on recruitment goals with overall business objectives.
- Identify key performance indicators (KPIs) and set measurable goals for recruitment campaigns.Β
π» Media Buying and Execution:
- Research and select the most effective digital platforms to acquire new therapists including LinkedIn, job boards and identify new avenues for high quality therapist growth.
- Negotiate and purchase ad space, ensuring optimal ad placements to maximize reach and conversion rates
- Monitor and adjust ad spend to achieve the best return on investment (ROI).
π Campaign Optimization:
- Leverage data analytics and A/B testing to continuously optimize ad creatives, targeting, and bidding strategies.
- Work closely with the data team to analyze performance data and identify areas for improvement.
- Stay ahead of industry trends and integrate new techniques to enhance campaign effectiveness.
π Reporting and Analysis:
- Prepare detailed reports on campaign performance, including insights on reach, engagement, conversion rates, and ROI.
- Present findings to senior management and local teams, providing actionable recommendations for future campaigns.
- Maintain a continuous learning mindset to stay informed about the latest trends in digital recruitment marketing.
π€ Collaboration and Communication:
- Collaborate with local country teams to ensure that campaigns are culturally relevant and effective in each market.
- Maintain open communication with external vendors and platforms to ensure seamless campaign execution.
βοΈYOU WILL BE THE PERFECT FIT IF YOU HAVE:
- Bachelorβs degree in Marketing, Business, Communications, or a related field.
- Fluency in English mandtory.
- Proven experience in media buying and performance marketing, particularly in recruitment campaigns.
- Strong understanding of digital advertising platforms, including Google Ads, Meta, LinkedIn, and job boards like Indeed.
- Proficiency in data analysis and experience with analytics tools (e.g., Google Analytics).
- Excellent communication, negotiation, and problem-solving skills.
- Ability to work independently in a fully remote environment and manage multiple campaigns simultaneously.
- Strong organisational and time-management skills.
β¨ Preferred Qualifications:
- Experience in the healthcare or mental health industry is a plus.
- Familiarity with programmatic advertising and remarketing strategies.
- Certification in Google Ads or Meta advertising platforms.
- Proficiency in Italian, French, or Spanish is a significant plus, particularly for managing campaigns in key European markets.
π WHAT WE OFFER:
π Fully remote, with occasional travel to/within Italy
Join a team that embraces the future of work and prioritizes the well-being of its people. We support a healthy work-life balance with a flexible approach that allows you to work from Italy, Spain, or the UK.
π’ Coworking Meetings
Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.
π§ββοΈ Online Yoga Sessions
We're invested in your physical and mental wellness. Join our free online yoga classes to stay in shape and find your zen.
πββοΈ Discounts on Psychotherapy Sessions (Italian and Spanish employees only)
Your mental health is a top priority at Unobravo. Enjoy employee discounts through the Unobravo app to get the support you need.
ππ Team Building and Epic Events
Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!
π€ Learn a language
Make your way through our language training courses. Improve on your existing language skills, or start learning something completely new!
π Birthday Off
Take the time to celebrate with an extra day off during the month of your birthday.
πΆ New Parenthood Perks
Following the arrival of your little one, we contribute 500 Euros to our welfare platform, plus gain access to exclusive online seminars on infant sleep
β¨ Are you ready to make a difference with us? β¨
We understand that many people, for different reasons, may need additional support to apply or to participate fairly in our interview process. If you require additional accommodation, whatever it may be, to make the process more accessible, please indicate this in the last question of the application form. We will do everything we can to ensure you have a fair and smooth application process.
- Department
- Marketing
- Remote status
- Fully Remote
About Unobravo
Unobravo is an online psychology service that aims to
be a reliable, competent, and empathetic point of reference
in people's lives, helping them to achieve psychological well-being and supporting them in their personal growth.
Through a simple free questionnaire (based on needs, personality affinities, and preferences), we make our algorithm match the patient with the most suitable
Unobravo therapist.
In April 2022, the company became a Benefit Corporation, showcasing a strong sense of social responsibility and a commitment to create added value at the corporate level.
Performance Marketing Acquisition Specialist | Therapist
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